Automotive

Representative Engagements

Excellerate — Distribution Decision-Tree in the Automotive Parts Aftermarket

SBR provided high-level distribution strategy and model development. Deliverables included algorithms governing distribution decision-making, channel strategy, and best-in-class channel management benchmarking.

Horse Play — Market Intelligence and Database Development

A Japanese manufacturer of recreational vehicles contracted SBR to design databases covering different North American sales regions and product lines. The team collated and analyzed information collected through telephone surveys to establish market penetration targets. Sales leads were then provided to regional offices across the country in digital formats.

7-Up — Account Strategy Development

Penetrating the procurement units of the world' s largest auto OEMs is a difficult task. SBR resources were used to identify and refine infiltration points across the ever-shifting supply chain of 7 Detroit-based interests.

Magnify — Supplier Relationship Management

The review of 50± onging and completed projects at a major automotive parts manufacturer. Included—current- and future-state review, deployment of growth strategies, quick-fix recommendations surrounding the R&D portfolio.

Door-Jam — Technical Proposal Support

Proposal team support for an automotive parts manufacturer, governing the high-end presentation of technical briefs related to 4 programs.

Pep-Talk — Competitive Intelligence/CI

Selective competitor intelligence report with a focus on credit card services in the fleet leasing industry.